Design, Product, Brand & Story

Upstream

Brand, Voice, Copy Writing, Creative Direction, Product Design, UI, UX, Visual Design

Objective: Develop a brand, visual identity and design system for a disruptive startup in the health space. 

Upstream had an amazing prototype product and a great story. It was missing the external manifestation of both. I set out to work with the founding team to help tell this story through brand and product design. What resulted was a brand, voice, design and product UX that matched the organizations goals and set it up for success. 
 

upstream1.png
upstream4.png
upstream.png
upstream6.png
upstream5.png
new1.png
upstream8.png
upstream3.png
upstream10.png
upstream8.png
upstream7.png
upstream12.png
upstream13.png
upstream14.png
upstream15.png
upstream16.png