Brand, Voice, Copy Writing, Creative Direction, Product Design, UI, UX, Visual Design
Objective: Develop a brand, visual identity and design system for a disruptive startup in the health space.
Upstream had an amazing prototype product and a great story. It was missing the external manifestation of both. I set out to work with the founding team to help tell this story through brand and product design. What resulted was a brand, voice, design and product UX that matched the organizations goals and set it up for success.